Stories & Strategies
The HTTA Blog
Real talk about building a travel business—from client wrangling to mindset shifts, business strategy to everyday wins.
From the Journal
Recent posts
AI
Why I Will Never Make You Buy My AI
You are the thing that stays. Your AI, your CRM, your host, even Atlas — they plug in and plug out. Here is the rule I built Atlas around, and why I will never bill you for a model I chose.
Business
The Great CRM Shuffle (and the One Question to Ask Before You Jump)
Everyone's switching platforms this month. Before you pick your next chair, there's one question that never appears on a comparison chart — and it decides more than every feature list combined.
AI
You Can Hire an Assistant for Twenty Dollars a Month
She works nights, weekends, and never sighs at you. Most of us are already paying for her—and using her like a search engine with better manners. The problem isn't the model. It's onboarding.
Mindset
The First Time the Computer Met Me Where I Am
For the first time in my life, I could communicate the way my brain actually works. AI is the first technology that meets me where I am instead of asking me to become someone I'm not.
Mindset
Opportunity or Threat? Why I'm Doubling Down on AI
Warnings. Fear. AI is coming for your job. Every scroll is another reason to be afraid. And I've decided to do the opposite—I'm going to double down.
Mindset
Traveling to Really See
Travel has a way of pulling us toward the margins. Toward the edges. Toward the places where the tidy stories we've absorbed begin to fray.
Mindset
Why Leaving Changes Us
Travel carries risk. Not the dramatic kind most of us imagine, but the quieter risks we feel in our bodies before we ever leave. And yet, the rewards far outweigh what we give up.
Mindset
Not Quite Gen X, Not Quite Millennial—and That's How I Travel
I was born between two generations. Old enough to remember life before the internet lived in our pockets, young enough to have adopted technology early and instinctively. That tension is exactly why I love to travel.
Business
Travel Agents, Turkey, and the Art of Momentum
Thanksgiving is funny. We spend all week planning one meal with military precision, but when it comes to planning holiday travel, clients still email us 3 weeks before Christmas for "options" over New Years. Bless them.
Client Care
They Don't Know How It Works: The Case for Educating Your Clients (Before You Lose Them)
Most clients aren't trying to make your eye twitch. They're not texting you at 11:47 PM because they hate boundaries. They just don't know how this works. No one ever told them.
Business
Congratulations, You Accidentally Started a Business
You didn't mean to. It started innocently enough — a friend asked for help planning a Disney trip. Fast-forward a few months, and now you're tracking commissions, juggling quotes, and wondering if QuickBooks counts as self-care.
Mindset
Building a Travel Business with Grace + Joy: Mindset Shifts Every New Advisor Needs
When I first stepped into the world of travel advising, I had this picture in my head. I thought people would be lined up, eager to hand me their credit card. I thought the money would roll in quickly.
Marketing
Luxury Clients Aren't Just Bougie — They Think Differently (Here's How to Speak Their Language)
True luxury isn't about being rich. It's about knowing how to belong in a world where wealth is a backdrop, not a billboard. Learn to speak to luxury clients like a pro.
Client Care
When the Trip Leaves the Group Chat: Meet the Pied Piper Behind Every Great Vacation
It always starts with a casual text. By the end of the week, there's a group chat with a name like 'Greece or Bust,' and someone's cousin's college roommate is suddenly tagging along. Meet the Pied Piper.
Mindset
The Risky Business of Travel (and Why That's a Good Thing)
The biggest, most life-changing things we do are risky. Falling in love, starting a business, raising children — none of these come with guarantees. Travel is no different.
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